Monday, 12 April 2010

Microsoft advertisment.

Bill Gates owner of the giant Microsoft company have been already apologized Polish people for his controversial advertisement.
The main transfer of this advertise are three people setting opposite the table one black, one from Asia and white. Below photo we can find the sentence 'Empower your people', but the most strange thing starts happen when the same picture we see in the Polish advertisement.
The men who is setting in the middle is changed, he has white face instead of black, which is very curios. The picture's existence was first noticed by Twitter users.
The purpose of this change is caused, because Poland is not very mixed nation. Poland have 97% of origin people and 3% of immigrants 1.2 are German, so it is very hard to find a black person in everyday life. So the managers, which are able for marketing and advertisement, think that if in Poland black rise is not common it will be better to put white face which is more popular of course in Polish landscape.

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